BSL in BeritaSatu.com Media Coverage

A More Meaningful Life Through Sharing Knowledge

Life becomes more meaningful when knowledge and experiences are shared. This belief is firmly held by Bobby S. Laluyan, who decided to leave behind a successful 25-year corporate career to pursue his calling as a coach, trainer, and mind therapist.

Previously, Bobby built his career to director-level positions with several major corporations, including Astra Group, Triputra Group, Indomobil Group, and Rumah Perubahan. His decision to change direction was driven by a strong desire to contribute more broadly to society through education and personal development.

"When I chose this path, many people considered it a risky decision because I left a stable and comfortable position. However, my passion for sharing and helping others grow made me confident in this choice," Bobby said in Jakarta recently.

During his corporate career, Bobby consistently prioritized employee development by organizing education and training programs for his teams. He believed that continuous learning was essential to improving individual performance and strengthening organizational competitiveness, particularly in the face of rapid technological advancement and intense business competition.

His leadership journey began early — during his university years, when he was actively involved in student organizations and served as Chairman of the Student Senate. These experiences shaped his appreciation for leadership, teamwork, and the importance of building strong professional networks.

Bobby's life journey was further influenced by his decision to move from Manado, North Sulawesi, to Jakarta to pursue higher education while working. The experience instilled in him a deep respect for perseverance, discipline, and sacrifice in achieving success.

Along his journey, Bobby was inspired by prominent figures such as Rhenald Kasali and Michael Hall, who encouraged him to continuously improve, learn, and share. He remains an active faculty member at Rumah Perubahan.

Through years of experience in training, coaching, and therapeutic practices, Bobby has helped many individuals overcome personal challenges and unlock their full potential. These experiences strengthened his commitment to empowering others through education and personal transformation.

Currently, Bobby holds various international certifications, including:

• Certified ACMC — Association Certified Meta-Coach
• Certified NGH — National Guild of Hypnotists
• Licensed NLP Practitioner — Neuro-Linguistic Programming
• Certified Ego State Coach & Therapist

Overcoming Mental Barriers to Achieve Success

According to Bobby, every individual has the potential to achieve success, but many are hindered by mental barriers or mental blocks. These often manifest as fear, self-doubt, pessimism, lack of motivation, emotional instability, and other negative behavioral patterns — which typically stem from early life experiences.

"Mental blocks originate from deeply rooted beliefs. To overcome them, individuals must reframe their mindset, similar to a trauma-healing process. Based on my observations, approximately 95 percent of these issues are influenced by experiences within the family environment," he explained.

He emphasized that people naturally seek recognition, appreciation, and understanding. However, many struggle to provide these even to themselves. Therefore, self-awareness and self-acceptance are crucial foundations for personal growth.

"When individuals truly understand themselves, they can develop positive beliefs that eventually form strong personal values," he concluded.